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If you skip the MF Club hoodie drop, you'll pay full price for the digital architecture later:
The Mayfair Secret Advantage (Standalone: £147 - FREE with the Hoodie)

Misfit Founders Club Hoodie
£97.00
Sale price
£97.00
Regular price
Not just another hoodie.
We made the Misfit Founders Club hoodie for creative founders, independent thinkers, and people who'd rather build the thing than wait for permission.
Built from heavyweight 400gsm organic and recycled cotton, with the oversized boxy fit we wanted.
Clean embroidery on the chest, full Misfit Founders Club statement on the back.
But the hoodie’s only the beginning.
Every MFC Hoodie includes access to the Founder Toolkit: a growing collection of operating systems, strategy frameworks, build guides, and practical tools designed to help you move from idea to execution faster
No endless prompt libraries, and no generic “how to use AI” PDFs.
Systems you can actually implement today.

Use them to validate an idea, launch a new business, improve the one you already love, build with AI, organise your thinking, or simply stop leaving good ideas unfinished.
Every garment sold before the Founder Vault opens includes lifetime access to this entire system. Once we launch the standalone digital tiers, that deal’s gone forever.
If you skip the MF Club hoodie drop, you'll pay full price for the digital architecture later:
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The Standalone Tools: The Mayfair Secret Advantage (£147) + The Boardroom Heist (£147) + Creative Founder OS (£99).
- The Smart Move Now: Secure the hoodie drop today. You get the premium 400gsm garment and the entire £393 stack unlocked for zero extra cost.
STACK 01 // THE DIGITAL INFRASTRUCTURE
Creative Founder OS (Standalone: £99 - FREE with the Hoodie)

Your working HQ in Notion. It replaces standard project trackers with raw pipeline engines designed to protect momentum and keep your head clean.
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The One Thing Focus Engine: Protects daily momentum from distraction.
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The Capture Inbox: Low-friction creative triage for sudden insights.
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The Money Board & Creative CRM: Provides raw pipeline and cash clarity.
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The Fuck-No List & Proof I’m Not Fucking Around: Pure accountability logs to track what you choose to kill.
- The AI Working Systems & Founder Journal: Integrated workflows to track what moved, what didn't, and what matters tomorrow so you stop using AI like a glorified search box.
STACK 02 // THE BRAND FOUNDATIONS
The Mayfair Secret Advantage (Standalone: £147 - FREE with the Hoodie)
A brand strategist sitting beside you when decisions actually matter. Twelve AI decision trees route you through more than 100 prompts covering everything needed to build, validate, and launch a brand from zero.
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One-Day Validation: Pressure-test the idea before you disappear into Figma. Find the holes, check assumptions, and map real customer demand.
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HB Build Lab: Move from rough thought to functional landing pages or working prototypes using modern stack tools like Lovable, Base44, Replit, and Figma.

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Founder Launch Kit: Package the idea into an offer, build the five-email sequence, create the paid ad campaigns, and get the product out of your laptop.
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Brand Architecture: Complete strategic mapping matrices for Naming, Category Design, and positioning statement stress tests.

STACK 03 // THE STRATEGIC BLUEPRINTS
The Boardroom Heist (Standalone: £147 - FREE with the Hoodie)

Get the strategic discipline of a six-figure consultancy without the invoice. Twelve strategy frameworks, twelve AI decision trees, and 84 prompts built to turn raw analysis into an actual decision.
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Macro Scanning: Rigorous engines for PESTEL Analysis and Single-Shock Deep Dives.
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Market Moats: Complete structural diagnostics for Porter's Five Forces and VRIO testing.
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Future Mapping: Advanced system frameworks for Scenario Planning and Three Horizons modelling.
- Company Alignment: Internal operational audits using McKinsey 7-S, Jobs to Be Done, and Blue Ocean Strategy and more.

Use the Systems & Build Your Legacy.
Secure the Hoodie Drop // Includes Lifetime Vault Access
Vault Opening: Autumn 2026